The European Interactive Digital Advertising Alliance - EDAA - has been founded by a European industry coalition representing advertisers, the advertising agency sector, the direct marketing sector, the advertising network sector and the media sector. EDAA administers the EU Self-Regulatory Programme on OBA, through licensing of the OBA Icon and participation in the consumer-choice Platform hosted on www.youronlinechoices.eu. Over 150 companies are currently actively participating in the Programme.
The OBA Icon is a consumer-facing, interactive symbol that links consumers to an online portal,www.youronlinechoices.eu, where they can find easy-to-understand information on the practice of OBA as well as a mechanism for exercising informed choice – if they wish to do so, consumers may ‘turn off’ OBA by some or all participating companies.
The EDAA Summit 2015 will take place in the heart of Europe, Brussels, on December 1st. The event will increase awareness and understanding of the value of the EU Self-Regulatory Programme on OBA, its relevance for both consumers and businesses, as well as the role and importance of online advertising in the development of digital content and services, contributing to the European Digital Single Market.
“EU Community” will transform the existing fragmented EU public sphere into an expert community of EU policy stakeholders. This will be achieved by transforming EU policies’ complex system into visual intelligence for all. Then “EU Community” will build on social media Read more ...